

About Me
Hi, I’m Matan
I'm a product designer with over 10 years of experience, most of them inside complex systems: engineering analytics, marketing intelligence and operational platforms.
Today much of my work happens alongside AI, designing products that measure it and working with it daily. The craft stays the same: finding the story inside complex data and making it feel clear and simple.

What I Love Doing
A few things I enjoy:
01
Product Design
Research → UI
End-to-end design for complex products: flows, wireframes, and polished interfaces with usability and consistency at the core.
01
Product Design
Research → UI
End-to-end design for complex products: flows, wireframes, and polished interfaces with usability and consistency at the core.
02
UX Research
Interviews → Insights
User interviews, competitive audits and JTBD mapping that turn assumptions into decisions you can build on.
02
UX Research
Interviews → Insights
User interviews, competitive audits and JTBD mapping that turn assumptions into decisions you can build on.
03
AI Tools
Agents → Interfaces
Product design for AI tools and agents: measurement dashboards, agent onboarding, and flows that build trust in automation. I also work with AI daily to prototype and ship faster.
03
AI Tools
Agents → Interfaces
Product design for AI tools and agents: measurement dashboards, agent onboarding, and flows that build trust in automation. I also work with AI daily to prototype and ship faster.
04
Prototyping
Lo-fi → Testable
Interactive prototypes to test flows, interactions, and overall usability before a line of code is written.
04
Prototyping
Lo-fi → Testable
Interactive prototypes to test flows, interactions, and overall usability before a line of code is written.
05
Dashboards
Data → Story
Data-heavy interfaces and visualizations designed so users can actually read the story in the data.
05
Dashboards
Data → Story
Data-heavy interfaces and visualizations designed so users can actually read the story in the data.
Testimonials
Feedback from people I’ve worked with.

Noam Laish
Product Manager @ Microsoft
App Redesign
"Matan and I worked on the same team, and from day one, it was obvious he really cared about user experience. He helped us make big improvements and always brought new ideas and guidance. He was essential to the company’s success. I’m sure he’ll do great anywhere that values his talents. Best of luck, Matan, and thank you for everything!"

Hila Danino
Backend Developer @ Puls
App Redesign
"I’ve had the chance to work with Matan on many projects and processes that he led. Everything was clear and professional, and his deep understanding of user experience was evident and spot-on. Without a doubt, I learned a lot — it was challenging for both of us, but we managed to achieve great results and make real progress in the systems."

Aveva Alemayo
Senior QA Engineer
App Redesign
"I had the pleasure of working with Matan for three years, and he is an exceptional UX designer who creates intuitive and user-friendly experiences. His attention to detail, problem-solving skills, and collaborative approach make him a great asset to any team. Matan is not only a talented professional but also a great friend and coworker. I highly recommend him!"

Marina Cherp
Head of Product @ Unipaas | SaaS Platforms
App Redesign
"I’ve worked with Matan in Puls technologies for almost a year. During this time, Matan took full ownership of the product design. His creative and innovative thinking, exceptional design and UX skills and fresh approach, took the product design to the next level."

Ayelet Mey Tal Chasid
Product Designer
App Redesign
"As a co-worker to Matan, I got to know a great designer. Beside the good vibes and atmosphere with him as a team member, he always had the time and patience to help and give advice. While working together for a year, I gained a friend, and a good consultant designer."

Tal Tadmor
Product Manager at Spark Hire (formerly Comeet)
App Redesign
"Working with Matan has been a great experience. He was extremely professional and kept a high professional standard, in addition to being an amazing person and teammate every step of the way - always having a positive effect on his surroundings."

Noam Laish
Product Manager @ Microsoft
App Redesign
"Matan and I worked on the same team, and from day one, it was obvious he really cared about user experience. He helped us make big improvements and always brought new ideas and guidance. He was essential to the company’s success. I’m sure he’ll do great anywhere that values his talents. Best of luck, Matan, and thank you for everything!"

Hila Danino
Backend Developer @ Puls
App Redesign
"I’ve had the chance to work with Matan on many projects and processes that he led. Everything was clear and professional, and his deep understanding of user experience was evident and spot-on. Without a doubt, I learned a lot — it was challenging for both of us, but we managed to achieve great results and make real progress in the systems."

Aveva Alemayo
Senior QA Engineer
App Redesign
"I had the pleasure of working with Matan for three years, and he is an exceptional UX designer who creates intuitive and user-friendly experiences. His attention to detail, problem-solving skills, and collaborative approach make him a great asset to any team. Matan is not only a talented professional but also a great friend and coworker. I highly recommend him!"

Marina Cherp
Head of Product @ Unipaas | SaaS Platforms
App Redesign
"I’ve worked with Matan in Puls technologies for almost a year. During this time, Matan took full ownership of the product design. His creative and innovative thinking, exceptional design and UX skills and fresh approach, took the product design to the next level."

Ayelet Mey Tal Chasid
Product Designer
App Redesign
"As a co-worker to Matan, I got to know a great designer. Beside the good vibes and atmosphere with him as a team member, he always had the time and patience to help and give advice. While working together for a year, I gained a friend, and a good consultant designer."

Tal Tadmor
Product Manager at Spark Hire (formerly Comeet)
App Redesign